About the Challenge
1. What is the 20 Wash Challenge?
It’s our way of proving that Beco Natural Laundry Liquid, made from coconut-based surfactants and bio-enzymes, removes dirt and stains while keeping your clothes looking as good as new. Try it for 20 washes and see the proof for yourself.
2. Why 20 washes?
Most clothes begin to fade after just 7 washes with ordinary detergents. We want you to test Beco for longer, so you can see the difference.
3. Does it apply to all fabrics?
Yes, the challenge is valid on everyday coloured clothes. (Excludes pre-faded, distressed garments.)
4. Is it only for new clothes?
No, you can use any black outfit you already own. Beco promises to retain the current shade of your outfit after 20 washes.
How to Claim Your Refund
Follow these simple steps if you don’t see the results:
Step 1
Keep your outfit’s purchase bill safely.
Step 2
Use the colour scale strip provided to mark the garment’s shade before starting the challenge.
Step 3
Record a short video with a visible timestamp for each wash, showing:
- The garment going into the machine
- Beco Natural Laundry Liquid being used
- The garment going into the machine
- Beco Natural Laundry Liquid being used
Step 4
Track your washes on the calendar tracker provided on the sheet.
Step 5
After 20 washes, take:
- A “before” photo of your garment with the colour scale (taken at the start).
- An “after” photo with the colour scale (after 20 washes).
- A “before” photo of your garment with the colour scale (taken at the start).
- An “after” photo with the colour scale (after 20 washes).
Step 6
Email us at nofadepromise@beco.co.in
with: - Both photos
- All videos
- A copy of your garment bill
You’ll receive a response within 24 hours.
with: - Both photos
- All videos
- A copy of your garment bill
You’ll receive a response within 24 hours.
Terms & Conditions
- A valid garment purchase bill is mandatory.
- Each wash must be recorded with a timestamped video clearly showing Beco detergent being used.
- No other detergent or chemical additives may be used during the 20 washes.
- This particular challenge applies only to black garments, considering black is most known for colour-fade.
- This campaign excludes garments that are pre-faded, distressed, or heavily worn.
- Beco reserves the right to verify claims and may reject entries that don’t meet the documentation requirements.
- Refund will be processed only after verification and may take up to 7 working days post-approval.
- This challenge is valid only for purchases made in India and is not transferable.
Support - nofadepromise@gmail.com
Support - nofadepromise@gmail.com